Meet Travis Bjorklund, originally from Oconomowoc, Wisconsin, and now settled in San Antonio, Texas. With a background rooted in demand generation and marketing expertise, Travis is the driving force behind Site Fuel’s growth efforts.
When he’s not running demand gen or helping clients through his company, RevOasis, you’ll likely find him poolside—because the first thing he did after moving into his new home was put in a pool, naturally! Florida may be his dream home someday, but for now, the San Antonio heat keeps him close to the water.
Hey, I’m Travis Bjorklund, originally from Oconomowoc, Wisconsin, but currently living in San Antonio (aka, the oven). When we moved into the house two years ago, the first thing I did was get a pool. Furniture? Nah, that could wait. But a pool? Absolutely. Water’s always been part of my dream life - Florida will be home one day, no doubt.
I’m leading Demand Generation at Site Fuel now, working with Wade, who I teamed up with back at SwagUp and we did great work together. With Site Fuel, we primarily run paid inbound through Google Ads, we currently have SEO initiatives in play, creating excellent content (like this post), and we send over 100,000 emails a month!
When I’m not growing Site Fuel or serving clients at RevOasis, you can usually find me thinking about cars, something that runs in the family. My love for cars comes from my dad, who used to race late-model cars, primarily at Slinger, but he made his rounds.
In a previous life, I was actually a chef! I loved everything about it - the creativity, the craft, the way it made people feel - but the money wasn’t enough to make it work long-term. That said, my obsession with creating the perfect steak never left me.
From the right cut to the perfect sear, I’m always chasing that ideal balance of flavor and tenderness. Trust me, if I cook for you, you’ll never look at steak the same way again. And when I’m not perfecting my cooking, I’m behind the bar. I’m a bit of a mixologist on the side - it’s like adult chemistry. I love experimenting with flavors, balancing ingredients, and making cocktails that feel just as special as a well-cooked meal.
I'm also a tech enthusiast, gamer (PCMR), Amazon's best customer, and extreme extrovert. Also, if you ever play me in pool - surprise! - you'll win every time.
All in all, I’m driven by passion - whether it’s growing a business, crafting the perfect meal, or hanging out by the water with family and friends. It’s been a journey, and I’m excited for what’s next. Life’s all about balancing work and play, and I’ve found a way to blend them perfectly. Oh, and I'm running for President in 2028 (Progress Together, Prosper Together).
In the picture shared here, you’ll see my dad, his girlfriend Diane, my partner Brandon, and me, all chilling on Madeira Beach, one of my favorite spots. (Don't get me started on the hurricanes.)
“You have to decide what your highest priorities are and have the courage—pleasantly, smilingly, non-apologetically—to say ‘no’ to other things. And the way to do that is by having a bigger ‘yes’ burning inside.” – Stephen Covey
Conclusion:
Travis’s journey isn’t just about business; it’s about blending passion and profession. From perfecting the ultimate steak, a skill honed during his time as a chef, to being a bit of a mad scientist behind the bar, Travis brings creativity and dedication to everything he does.
And, whether it's his love for cars, inspired by his dad’s racing days, or his deep-rooted connection to water and family, Travis knows how to strike the perfect balance between work and play.
If you ever have the chance to enjoy one of his steaks or cocktails, consider yourself lucky—you’re in for a treat!